Mercedes Site Makes $300m Parramatta Road Housing Pivot

An excavated Parramatta Road site once approved for a Mercedes-Benz showroom has moved into New South Wales ’ housing acceleration pathway as a $300-million proposal near Sydney’s future Burwood North Metro station. LSH Property (Alexandria) is seeking Secretary’s Environmental Assessment Requirements for a 19-to-24-storey mixed-use project at 166-204 Parramatta Road and 1-1A Cheltenham Road, Croydon. The requirements would guide an environmental impact statement for a concept state significant development application, detailed first-stage application and concurrent rezoning. Colliers recently marketed the 10,499sq m holding as Croydon Village, with expressions of interest closing on June 25. Five days later, LSH Property dated the latest planning request, which was submitted on July 2 and still names the company as applicant and project owner. The 375-apartment proposal covers land between Lucas and Cheltenham roads, about 150m east of Concord Oval and 700m from the future Metro station, with retail and commercial space, community facilities, basement parking and public domain works. The Burwood Council approved a four-storey car sales showroom, storage and service facility for Mercedes-Benz for the site in April, 2018. Work began under the consent, leaving most of the land excavated to basement level, apart from the Salvation Army building and a single-storey brick house at 1-1A Cheltenham Road. ▲ An Architectus concept massing image showing the proposed Croydon precinct fronting Parramatta Road. Current scoping material described one alternative as “leave the site as it currently exists as a vacant excavated site”. LSH later pursued a council planning proposal, filed in 2023 and exhibited in 2024, for a mixed-use precinct branded in Architectus concept material as Croydon’s Urban Village [ pictured at top ]. Earlier plans sought MU1 Mixed Use zoning, a 3.4:1 floor-space ratio, heights up to 72.5m and a 22-storey scheme with apartments, a hotel, retail, commercial space, community facilities and about 2700sq m of publicly accessible open space. By July 2025, the project had moved into the state housing pathway. The Housing Delivery Authority recommended the land for state significant development declaration as an indicative 314-apartment mixed-use proposal with 5 per cent affordable housing. Planning minister Paul Scully issued the declaration order on September 24, 2025, moving the proposal from the ordinary council pathway into state significant assessment. ▲ The Croydon site, outlined in red, with the future Burwood North Metro precinct marked in blue. Current documents lift the proposal to 375 apartments, including about 19 affordable homes, with 39,371sq m of gross floor area. Request material listed 345 apartments in the detailed first stage and 375 across the wider concept, along with 100 construction jobs, 30 operational jobs and 775 occupants. Existing controls allow heights of 12.5m and 15m across land zoned for productivity support and medium-density housing, with floor-space ratios of 1.5:1 to 1.75:1. LSH now seeks height up to 93m, a 3.75:1 floor-space ratio and extra permitted uses for residential flat buildings and commercial premises. Vehicle access would come from Lucas and Cheltenham roads rather than Parramatta Road. Scoping material said the increase from 314 to 375 apartments followed discussions with the Department of Planning, Housing and Infrastructure. The Croydon site sits within Kings Bay, one of the Parramatta Road precincts identified for renewal in 2016, when the corridor strategy forecast 2500 homes and 2900 jobs there by 2050. A NSW Government deal with the Inner West Council opened the way for 8000 homes from Camperdown to Croydon Park , adding to work already under way with Burwood and Canada Bay councils across a wider pipeline of more than 40,000 homes. Metro West has since sharpened planning focus around Burwood North, where the NSW Government’s March rezoning proposal for 113ha around the future station could allow up to 18,300 homes and 3900 jobs. Nearby projects show the corridor’s housing pipeline moving from strategy to approvals. At 129-153 Parramatta Road and 53-75 Queens Road, Five Dock, Deicorp’s approved Kings Bay Village would deliver 1185 apartments, including 218 affordable homes, across buildings rising to 31 storeys. Further west, TOGA has begun the state review process for a 674-home proposal across 51-55 and 61 Parramatta Road, and 33, 35-41 and 43 Queens Road, after Canada Bay Council refused a larger 1046-home Also in Five Dock, TOGA’s proposal for 51-55 and 61 Parramatta Road, and 33, 35-41 and 43 Queens Road , is preparing its environmental impact statement for 674 homes after the Canada Bay Council refused a larger 1046-home scheme. Colliers described Croydon Village as a “substantially de risked residential development site” with “substantial upfront works completed”. Colliers agents were contacted for comment on the campaign. ASIC records show Hong Kong-based Lei Shing Hong Properties Limited as LSH Property’s sole recorded shareholder, with Lei Shing Hong Limited listed as ultimate holding company.

Apartments
Vanessa Croll
Wed 08 Jul 26

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Wed 08 Jul 26